Assuming you knew everything about someone, what ad would you create and serve for them?
Fast forward a year, and turns out Facebook is working on that. Tim Peterson lays out the evolution of the Facebook adtech stack, the rationale for buying an ad server like Atlas, and how it’s working to bridge Facebook and the web, desktop and mobile, and create comprehensive audience profiles across the divides.
Unlocking the data silos across the web is the first key to enabling advertising spend to flow into new areas as fast as attention.
Brands follow audiences, dollars follow performance, and performance takes data.