Continuing to think about meaning, passion, stories and community.
Highlighting a comment by Michael Lewkowitz on Closing tabs, opening minds:
Meaning is what get’s us up in the morning. Passion is what makes us jump out of bed.
Stories are very effective ways to express meaning and passionate stories are the ones that are most compelling. Stories are rich in feeling, emotion, nuance, and literal ambiguity, allowing people to interpret, relate, and even engage/change/adopt. They are a medium for spreading it.
I do think products/services are media as well… in fact every interaction ultimately is. The difference between meaning and passion comes out in the difference between dell and apple products.
Where I think business, or maybe better institution/organization fail in this area, is their stifling of passion in favour of control – in having ‘customer service’ operators following scripts to deliver consistent message vs being enabled with information and tools to improve the customer’s experience because the company is passionate about their experience, not manipulating lowest call-centre cost and maximum upsell. Meaning gets people show up for work. Passion infuses/infects them to make the company great.
A thought: does meaning = direction, passion = fuel?
