A train of thought from Dubai to business as unusual to supporting people “doing cool stuff”. Follow along.

Stretch, Mumbai, India
Dubai
A classic example of “dumb growth” and the perils of focusing on allocating rather than creating: Umair Haque, Why Dubai Defaulted — And What America Should Learn From It:
Dubai was a mini-America: finance and real estate made up the lion’s share of its economy. Today, both are discovering the consequence is unsustainable, brittle, meaningless growth; growth that is bubble-driven, prone to crash, in many ways illusory, and that fails to create an authentically shared prosperity.
I call that “dumb” growth. Dubai’s real problem wasn’t debt itself: it was that dumb growth required debt, and misallocated that debt to its least productive uses.
“Business as unusual”
Highlighting a comment by Brooks Jordan in full,
Those who are always after you for examples, Umair, should read this one.
… Yes, the vision does seem somewhat surreal and, no, there are few examples in modern history because this is truly a break point in history. That’s why, in the absence of multiple examples, you’re having to paint these pictures via scenarios and other narratives of what business could/must do to align with a relationship and attention-based economy.
That is very hard to do, and I applaud you for it.
More of us, including readers of this blog, need to step across that threshold to help paint that picture and, shortly, create actual examples of businesses that thrive when they focus on social outcomes. To keep asking for examples, or scenarios that have as many details as an actual example, is to be stuck in the world we have left not the one we’re entering.
This is business as unusual. There’s no playbook. Let’s do our part to create it.
Exactly. Blueprints and playbooks don’t work forever. Theses are the new playbooks. Rough, incomplete, first drafts, but powerful, meaningful and actionable.
Supporting people “doing cool stuff”
Interestingly, Lloyd Davis explained a bit yesterday at Counterpoint / Tuttle about how Tuttle works by focusing on how people “do cool stuff”.
What makes “cool stuff” powerful? Me, about marketing through passion:
What are the keys? Passion, meaningfully directed. Transparency. Authority. A unique point of view. An ability to connect discrete actions to a meaningful cause. Resonance with a community. An obvious, transparent business model that “fits” the product, service, experience and community.
“Cool stuff” grows only if it resonates, if it’s meaningful, if people care. “Cool stuff” are the small-scale, human examples of the power of focusing on creating rather than capturing, of focusing on product instead of marketing. Demonstrations of the power of living a life too cool to ignore.
My hope? That we’ll create the playbooks for turning “cool stuff” and “cool lives” into sustainable, meaningful, value-creating, profitable lives and businesses.
Perhaps we should figure out how to invest in superstars?
