Corner, Arlington, Virginia, 2009
Disparate thoughts…
- Craig Calcaterra:
“One of the most important things I’ve learned in my life is that you never want to be an agenda item at a meeting to which you’re not invited.”
(via Rob Neyer)
- Jan Chipchase, Practices around Privacy, 10 practices related to mobile phone privacy from around the world:
8. Increasingly the choice of whether to adopt, or opt-in to a technology is one of whether to opt-out of society.
Consider: how many “meetings” are you missing because you’re not engaging?
- Geoff Manaugh, Infrastructure as Advertisement:
why buy one minute of Super Bowl time when you could buy twenty years’ worth of high-density urban exposure, associating a certain sidewalk, bridge, museum, or subway station with you and/or your product?
Actually, I can think of many reasons, and I’m sure you can too…
- Andrew Chen, Why metrics-driven startups overlook brand value:
The nature of internet marketing makes it easy to have a highly accountable, metrics-driven view – but companies that are highly metrics driven easily overlook hard-to-measure issues like brand and user experience. The reason is that when all product decision-making is run through metrics-driven reports, soft things like “Brand” show up as costs, but never as benefits.
This leads to systematic erosion in many “soft” but important factors, like customer experience, brand value, and “love.”
As Andrew points, you optimize what you track; remember, incentives frame decisions and contraints guide innovation. Define each carefully…
- Mike Masnick, Amazon: A Search Engine With A Warehouse, noting [Amazon's] growth happens because its not a retailer with a web presence, its a search engine with a warehouse.
Consider: what business are you truly in?
