Updated Sept 3, 2009: Continuing the discussion, we’re looking for case studies and examples of strategies and tactics of how photographers use Twitter for PDN PhotoPlus. Click here to learn more.
This might be remedial or old news to anyone who has read my past thoughts about the photography business or is familiar with Twitter, but bear with me. Consider this an incomplete Twitter 101 for photographers; drop me a line if you’re interested in learning more…
I’m starting to see more photographers get on Twitter every single day, and it’s fun to see. But I think we’re all still trying to figure out how to use it.
David duChemin (@pixelatedimage) has a spot-on post today Playing in Traffic; while we often think “more traffic is good”, it’s simply not the case.
The real question is “Why”; your individual, specific answer to “Why” should frame all of your online activities.
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Segueing to the question du jour: “Why should photographers use Twitter?” or more pointedly, “Why should I use Twitter?”
Who cares. I’m not here to convince anyone they should use Twitter; it’s the wrong question.
The right question(s):
- What do I want to do with my business and my life?
- What tools are available for me to use?
- Is there a way to use those tools that “fits” the community and my goals?
- Knowing that, how can I use those tools to accomplish my goals?
You get out of Twitter what you put in.
The beauty of Twitter is the asymmetric follow: everyone has the ability to “use” Twitter however they want. If I don’t like how you use it, then I don’t follow. Simple. If someone wants to follow me, it’s a choice if I follow back. No worries. What they may want out of Twitter may be different then me. But the asymmetric follow makes it work.
The masses will follow you, the budding photographer, because they follow everyone. Their goal is it to boost their follow count and reach out to as many people as possible. Fine for them; but obviously, you do not need to follow back if you aren’t interested in what they are talking about. If you’re really annoyed by it, you can always block them if you want to.
If you’re only finding people that don’t really want to follow and only want to be followed, then you’re not exploring the full range of people out there. There are people out there that want to follow, and there are very likely people that want to follow YOU, if you’re interesting, if you help, if you engage, if you show the love. If you’re worth it.
Twitter doesn’t really get interesting until you follow 50 people, until you have enough interaction. You don’t have to look back at what 50 people tweet, but it gives enough depth so that it can be interesting it you want to and starts to create enough of a mass of people, ideas and conversations where it can be useful and/or fun.
Why do you want to use Twitter?
- Do you want conversations? Do you want to connect with like-minded people? Do you want to engage broader or deeper with your friends, fans and customers?
- Do you want to be an “influencer” or a “maven” or an “expert”?
Then you’ll need to RT, post links, ask questions, engage and be a hub.
- Do you want to have fun, or be serious, or etc.?
It’s all possible, and it’s all up to you. I joke with @93octane all the time that “Twitter is serious business” (he started the joke…)
But it’s not just a joke. There are no rules; or stated more accurately, there are an infinite number of rules. Each person sets their own rules, and sometimes they intersect, sometimes they don’t.
- Do you want to use Twitter to show your personality? Or do you want to provide more of a look into your personal life?
Chase Jarvis (@chasejarvis) uses Twitter (and Facebook, for that matter) very powerfully: he Twitpics behind-the-scenes shots, shows off the kind of images that are possible to create with the iPhone, shows his personality, involves Facebook and his blog, responds to people, jokes and generally engages with everyone. You can feel Chase in his tweets; not everyone is able to do that.
Many photographers (and people in the photography business) are testing and learning, playing with different methods, audiences, goals; examples abound, including Jeremy Cowart (@jeremycowart), Thomas Hawk, Ryan Booth, Andrew Shepherd, Lane Collins, Rob Haggart, Darius Himes, John Griffin, Lee Torrens, Rahul Parthak, Ryan Brenizer, Philippe Wiget, John Lund, Raul Gutierrez, Ken Marshall, Tyson Crosbie, Matt Brandon, Gavin Gough, Pamela Mullins, Emily Setzer, Marc Brubaker, Bob Sutton…
Oh, and me.
(I know I missed a ton of photographers; I apologize, but drop your Twitter handles in the comments…)
- Do you simply want to market more of your material in a different way? Are you just looking for a new push marketing channel?
Go ahead, but I won’t follow you. If that’s all you want to do, then don’t use Twitter. Seriously.
Then there’s no need to scan all the back tweets from the people you follow. Just check out the replies or DMs to you if that’s all you want. But if you really want to get engaged in conversations, look at what other people are tweeting about, check out the links they post, think, and reply back..
At the end of the day, the key is that you have to first identify your goals, figure out the tools, learn about the community and then create a plan for your actions and behavior to accomplish your goals.
The REAL opportunity is in finding ways to use online and offline together; to integrate twitter, blogs, comments, communities, mailers, exhibits, books, etc. That’s where the real fun lies, and what few people do very well. Yet.
That’s the opportunity.
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Related: Great post about Twitter for the geeks by Alistair Croll, Twitter’s not a site, it’s a protocol.
Updated: Check out @Twitographers, a newly-created “project to connect photographers on twitter”.
