Truck stop, Jackson, Ohio
Still life | Jackson, Ohio, USA | Nov 2008

The latest in my attempt to be consistently off-topic…

How do I negotiate prices and discounts for a hotel room? I ask.

First off: pick the right hotel; one that has empty rooms, late in the day, and hope the owner / manager is at the front desk: the negotiation goes very different depending on who you’re dealing with:

Manager

  • A smart owner recognizes the lost value of an empty room at night.
  • Figure out how busy the hotel is: how full is the parking lot?
  • When you ask for the price, be honest, but act like you have options and can go other places. If you don’t have options, don’t lie and don’t fake.
  • Once you’ve gone through the available discounts, just politely mention that’s not what you’re looking to pay.
  • The manager will either cut you off right there, or they will ask how much.
  • Take the time to act like you’re thinking and name a price less than you want to pay, but not too low that it’s embarrassing (or: joke and offer something ridiculously low as you laugh).
  • Be prepared to walk out, but don’t. Just take your hands off the front desk; minor shifts in body position is all that’s necessary.
  • See what happens.
  • 75% of the time I’ve saved some money or gotten something free: free wifi if they charge for it, or $10, or more if it’s late at night and the hotel is empty.
  • And say thank you.

Staff

  • Be friendly, ask how they’re doing.
  • Ask for the AAA discount, the student discount… whatever discounts are available.
  • Authorized discounts the staff can give; staff will not typically be authorized to give different price changes.
  • When they ask if you have the AAA card (in the US), be honest: “Honestly, no, I don’t”. But make them laugh while doing it. I get the discount 95% of the time.

It’s really not that different online / offline. Be transparent, be personable, attempt to understand the person across the counter, and help: help them do their jobs, help them laugh, help them focus on their other tasks and customers, help them get through their last or first hours of their days.

Please note these are really for the United States; negotiations abroad really depend on the local culture. My negotiations in India, Thailand, Hong Kong, Mexico, Denmark, England, Spain, France, et. al. have typically required different approaches. Understand the local culture, and take advantage of the fact you’re a traveler.

How have you negotiated for hotel rooms?

Hello, I'm Taylor Davidson.
I'm an early-stage VC and a photographer. If you liked this post, please subscribe to this blog. For more like this, check out the archives, and follow me on Twitter @tdavidson.
  • http://fudge.org Jay Cuthrell

    I tend to stick with Marriott brands since they have few surprises and I've been a Platinum (75 nights a year) long enough to find the deals to be had. In general, there is the price on the website and discounts you can enter when you get the room.

    Just remember you can always call ahead (yes a phone!) and ask to speak to the manager (typically 8am-6pm) to confirm your status or rewards program came across. Next, ask if you can get the upgraded room if it has not already been sold when you call. Upgrades usually involve a bigger bed, more room to stretch out, or a bathroom that doesn't feel like a closet.

    Another thing to ask for is the mini-fridge/microwave combo in the room. Usually, this gives you the upgrade as a byproduct. I've done this at Silver, Gold, and Platinum levels with increasing success.

    It's also good to indicate truthfully how long you plan to be there for a project. Managers will respond to people that will guarantee a certain number of nights per week, month, etc. and you can drastically reduce your costs by asking for a weekly rate.

    Also, if you ever have a problem with a property, take the time to write an actual letter to management or ask for the address of the regional manager. These comments will be welcomed and typically any impact to you is offset by a gratis night. Just be truthful and make sure the comments are helpful.

  • ericajoh

    Good suggestions.

    Have to admit, I have never negotiated for hotel rooms. Might be time to start.

  • Bryan Landers

    Any advice for busier hotels? Is it worth the stress to try?

  • http://www.taylordavidson.com/writing Taylor Davidson

    I get the feeling you stay at much nicer hotels than I do.

    All of your comments are valid and pretty useful things to think about when staying at nicer hotels with lots of options, on business, and for long-term stays. The advice to negotiate “team” discounts and long-term discounts are spot-on: I've done that before myself.

    But it's a different game if you're trying to minimize price rather than maximize comfort (at a price point). If you're traveling with less of a plan, picking out hotels on the spot, and staying for a night or two, then it's a much more flexible and negotiable game.

  • http://www.taylordavidson.com/writing Taylor Davidson

    Pretty hard to get something if you don't ask for it…

    What's the worst that can happen?

  • http://www.taylordavidson.com/writing Taylor Davidson

    Actually, Jay's comments above are pretty good for busier chain hotels.

    If you're talking to staff, it generally doesn't matter if the hotel is busy or not. For staff the options are more limited and they're less influenced by the idea of revenue maximization: that calculation isn't high on their list of concerns.

    I find the general approach of honesty, laughter and openness is really the way to go. Just broach the subject and see what happens. I don't find much stress in telling a couple jokes and bantering with the hotel staff.

    I do find negotiating works much better in person than over the phone, and I really wrote the entire post from that vantage point. I guess I do a lot of travel where I wander into a city and drive around to find a hotel without research, prior plans or ideas of the area and its prices. That's a fun game. Sometimes it works great, sometimes it doesn't.

    Perhaps my favorite time was when I was hiking the West Highland Way in Scotland with a couple buddies and we wandered off the trail into a hotel to see if they had a room. I tried my usual to see if I could drop the price a bit or get a better room: as it was, it was the only hotel (and restaurant, and pub) for miles, it was nearing dusk, they only had one room, and we were hiking so our transport (and options) were pretty limited. Suffice it to say that we happily paid the standard rate…

  • http://fudge.org Jay Cuthrell

    Well, I'm a Fairfield Inn kinda guy — that's the bulk of my stays. It's peppered with the full blown Marriott side of course but those are big events or trade shows.

    You bring up an excellent point on watching the costs. In reality, the $50 spread between a Fairfield Inn and a Motel 6 or other value brands is less about function and features than my own routines and bias to bedding and pillow type.

    One of the scrapiest tech guys I know packs for road travel like he is going camping and it saves him a huge amount and aids his own costing models for clients. Seriously. Sleeping bags, mess kits, etc… :) He never knows where he is going but he knows what he will spend. And if you can swing a vehicle or pitch tents or have access to a gym membership with showers — you can really travel for work at a very low cost.

  • http://www.taylordavidson.com/writing Taylor Davidson

    That's the kind of travel I know :)

  • ericajoh

    The worst? They say no, or accuse me of being stingy for not accepting their standard rates. Not that I think the latter would happen, or that I would care. Worse things can happen :)

    Realized I have negotiated for hotels, just not in person. Asked for media rates during my last stay in London and have occasionally been offered a complimentary room if I can guarantee a review or article afterwards.

  • http://www.unstructuredventures.com/uv Taylor Davidson

    Really? Comped room for reviews… do you feel that compromises your impartiality?

    Lonely Planet does not allow writers to take comps, right?

  • ericajoh

    No, not at all.

    That's right, LP doesn't, neither does the New York Times.

  • http://www.letsbookhotel.com Instant Confirmation Hotels

    Excellent advice. Thanks for sharing

  • booker

    bryan, from my experience, these tricks don't work on busier hotels or when you require advanced bookings

  • http://benjaminellis.org/ Benjamin

    Great tips!

  • http://www.unstructuredventures.com/uv Taylor Davidson

    Thanks! Anything I missed? Any tips you've picked up through your own traveling?

  • http://twitter.com/mahonyWeb Andy M

    I'm a little warped in that I love negotiating, especially when travelling.

    When I'm with my wife and child, 99 times out of 100 we'll choose a luxury hotel/resort. If I'm on my own, or with traveller 'type' friends, a good clean guesthouse is usually the preference. My last trip abroad – to SE Asia – covered the whole spectrum of accommodation available; from 5* Starwood hotels, to $5 guesthouses.

    It doesn't matter where we're looking to stay, I always negotiate, and my single-most important 'rule' is to simply smile, and to not take myself too seriously.

    If possible I learn a couple of local phrases; in Thailand: “my dai!” – which means 'cannot', or too expensive in this case. Anything to break the ice, and to get the other side smiling. Once you do this you're much more likely to open the door to the possibility that you'll receive a discount, or added incentives.

    Any money saved I usually end up spending in the same hotel/resort anyway (I'm getting lazier the older I get – room service is all too often too convenient!), and I always leave good tips for those staff who I feel have attempted to make the stay a good one.

    The newly opened Starwood hotel in Chiang Mai was particularly open to negotiating a deal as they'd only recently opened. I was able to secure a 50% discount on their out of season price, a room upgrade and free internet. All in all the stay cost circa $350 when it should have cost $850ish.

  • http://www.taylordavidson.com/writing/ Taylor Davidson

    A smile might be the best way to reach a person across the desk.

    The key is to shift the negotiation from feeling like a business transaction to a conversation between friends as quickly as possible.

    And now I'll have to start looking for newly-opened hotels…

  • http://www.hotelinchiangmaithailand.com hotel_chiangmai

    Thanks for this tip.

  • Jeffrey

    I used to negotiate my hotel prices a lot, but lately I've been using vadingo.com (for spain) and I usually get an even better price than I can negotiate on my own.

    Good system, Vadingo…

  • http://www.rsanow.com.au RSA Certificate

    I don't know that there are lots of certain things to consider when you want to have a good price and good discounts for renting a hotel room. I have read the tips and I'm surprised that one of the tip which is said is done by me already and yet I didn't know that it's really the right thing to do, really funny :D. One of the main thing I really concern about in having a hotel room is the good facilities, ambiance and the proper management for those people that works in that hotel.

  • Emily

    Actually, that's a common misconception. LP don't let their writers take a comp in return for favourable reviews – ie they can't take a freebie and guarantee a good review – but they can take a freebie if there's no obligation attached to it. I know of many an LP writer who's taken a freebie.

  • Emily

    Actually, that’s a common misconception. LP don’t let their writers take a comp in return for favourable reviews – ie they can’t take a freebie and guarantee a good review – but they can take a freebie if there’s no obligation attached to it. I know of many an LP writer who’s taken a freebie.

  • Anonymous

    Pretty useful article!

  • Anonymous

    Nice advice, I know some really friendly Queenstown hotels staff who are happy to negotiate f you explain you are tight on money. Its interesting how much more affordable life can be if you can learn to negotiate well. You just have to remember the hotel often needs you more than you need it.

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