Books for sale by street vendors, Delhi, India
“When everyone’s a creator, there’s less room for high-quality professional content.”
… and paradoxically, it’s becoming harder to harder to find it.
Content is becoming a commodity in an era where an increasing amount of value is being consumed without any direct exchange of money.
What is going on? The fundamental shift is the democratization and increased availability of the tools to share, promote and distribute content.
If you make money by creating and selling content, you should worry. Who should worry?
When copies are free, you need to sell things which can not be copied.
Hmm. What can’t me copied?
Me. (and you.)
You can steal my content, you can steal my thoughts, you can steal my photography, but you can’t steal me.
Obviously we want to be paid for what we create, and I believe in property rights. But if everybody has the tools to create and distribute, how can we protect our content?
Perhaps instead of thinking of what we can protect, think about what we can give away. It’s not a new idea. But the idea is extending into industries and businesses in ways that we have only started to see.
It can apply to you and your business, your career, your job, your life. What can you create and get paid for that cannot be copied?